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This will end up being the list not just for one freebie, but for EVERY freebie that falls into this category. Name your email list something relevant to the kind of content you’ll be sending your subs - so that you keep everyone organized.

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Seriously, it’s free up to 2,000 subscribers and in my opinion it’s a must-have if you want to take your blog and brand to the next level. If you don’t use an email automation service like MailChimp, YOU NEED TO. So head on over to MailChimp and create a new list. I want to send them content that will better suit their needs and keep them subscribed.

If I give out a blogging/business related printable, then I don’t want to send those people an article about writing stories. This is why I like to make separate lists for every freebie. Nothing to do with the stock photos you originally opted in for.

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You opt-in for something like free stock photos, and you end up on their generic email list, which means you receive ALL their emails - anything from how to sell an ebook to how to organize a wardrobe. Here’s the annoying thing that a lot of bloggers get wrong with opt-ins. Why? Because it’s a super simple way to keep your subscribers organized and only give them content that you know they’re going to dig. What do I mean by that? Essentially, I make email lists according to the THEME of the content upgrade, instead of just putting everyone on the same list. What I like to do with freebies is create a separate “themed” list for each printable. If you already have an email list for your blog followers, awesome.

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When you finish designing your freebie, download it to your computer as a PDF and make sure it’s saved somewhere you can find it easily. Just pick a template and customize to your heart’s content! So if you want to make a beautiful worksheet but don’t know how to begin designing one, they’ve got you covered. Canva also has hundreds of pre-made templates to choose from. Try to make it as beneficial as possible so that readers are super excited to get their hands on it.Īsk yourself “what is the next logical step for my reader?” and see what you come up with.Īs for creating the actual freebie, I like to use Canva because it allows you to save your document in PDF format, and it has the option to make your document multiple pages long. Like I said before, it can be anything: a checklist, printable, template, worksheet, even a poster or quote. This is the funnest part: actually designing your freebie. (And keeps them coming back for more.) Let’s go! Step 1: Create Your Freebie So today I’m going to show you the technical side of this how I make a freebie, set up an email list, and create a sign-up form that makes the goods easily accessible to your readers. And if you get their email address, you can communicate with them again and again, giving what you have to offer and receiving followers in the process! Sounds like a win-win, right? Not only does the freebie help the reader take things to the next level and really improve their life, but it also makes you more memorable for them.

For example, if you’ve written a post about time management, maybe you would include a printable at the end of your post that outlines a time management method or schedule.

Basically it’s “the next logical step” for someone who has just read your post.

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A few weeks ago I talked about how to craft the perfect blog post - and in that article I mentioned creating a content upgrade (otherwise known as a freebie) for your readers. But it’s not always easy to get people on your lists, right? There’s absolutely nothing wrong with wanting more email subscribers - it just gives you more opportunity to change your readers’ lives with your awesome content. But we want a little something in return…like email subscribers! And lucky for them, us bloggers like making free stuff. Whether it’s a printable, checklist, template, questionnaire, ANYTHING - people love free stuff.

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